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Copywriting in the digital marketing

10 Best Copywriting Techniques in the Digital Marketing

Copywriting techniques are one of the crucial aspects of any digital marketing strategy in the United States. Knowing how to write a winning copy that motivates users and consumers to perform specific actions is the secret of success for many companies or websites. In this article, I will reveal some of the persuasive copywriting techniques and secrets to writing the best copy for your project.

So let’s get on with it!

What is copywriting?

Copywriting is the art and skill of writing persuasive, attractive, and exciting texts to capture the audience’s attention and get them to perform a specific action. This written content can be used in different media and formats, such as websites, advertisements, emails, social networks, brochures, and more.

Now, a good copywriter knows how to communicate effectively, understands the needs and desires of their audience, and creates messages that connect with them. The ultimate goal is to convince people to decide, such as buying a product, subscribing to a mailing list, and donating to a cause.

10 winning copywriting techniques

Each copy implements techniques that help improve its effectiveness. To know which techniques to use, you must consider the type of content (web copy, emails, blog articles, etc.) and the objective you want to achieve (increase authority, traffic, sales, etc.).

Copywriting Techniques

Some of the techniques we use at UX Infinix to improve the effectiveness of the copywriting in the United States are the following:

1. Appeal to the benefits

Users are most interested in the benefits of using your product. Misleading your audience doesn’t work. There are millions of ads a day that users see everywhere.

If you want to stand out, you must focus on the benefits of your product or service. Users want solutions to their problems. If your content is meant to solve a specific problem, it will get the user’s attention. Here are some aspects to focus on benefits:

  • Create a list of the values and features of your products or services so your customers can quickly identify them.
  • Differentiate the benefits and features of your products or services. Clearly, features are not benefits but describe different aspects of your product or service.
  • Make users apply the benefits to their lives. Your audience will imagine how to apply the benefits to their needs. It will give them a clear and detailed idea of what they can get from your brand.

2. Incorporate pain points in your copy

Winning copywriting techniques move feelings. Write copy that exalts your audience’s feelings. In marketing, we talk about pain points to refer to those topics that generate a high emotional charge in your audience.

In this way, you seek to offer sensations that can activate strategies that touch their hearts.

Don’t force users to try something; try to awaken their feelings. If you are selling, for example, a drink, you can remind your users of summer relaxation while consuming the drink in the sun.

3. Use storytelling and tell a story

In marketing, you also create stories that help move the target audience’s feelings. A good story can change how users perceive your brand, helping to improve its image and reputation. Also, remember that storytelling does not seek to create literary success but to awaken the emotion that users expect.

4. Direct language has a better effect on users

The communication created through writing is the key to a good content marketing strategy. Establish direct relationships with your audience that make you accessible and human.

The proximity offered by this technique increases the effectiveness of the copy. Although it may not seem like it, straightforward language will make the reader feel more considered.

5. Text structure is important

Most users need to read the content in depth. The text is just scanned. Awareness of this aspect is advantageous because you can create text structures more targeted to the user’s needs.

Copywriting secrets

So, it would help if you concentrated on some essential aspects:

Titles and subtitles require extra effort.

Users pay more attention to this content on pages because they are more prominent. Write content so your audience can understand the topic by reading the headline and subheadings.

Learn how to create irresistible CTAs.

This tool is powerful if you know how to use it because it motivates your user to do the action you want in exchange for benefits for him, so it is a win-win business and increases the success of your digital marketing campaign.

Use bold text

The bold text draws attention; this has almost the same effect as subheadings.

Structure the text to improve the feedback

Do not create plain text; use graphic resources such as images, fonts, or colors.

6. Testimonials from other users are important

No matter what sector you operate in, testimonials always work and convey credibility. Users are more likely to buy something when they know other people have already bought and liked the product.

Use testimonials to strengthen your story, thus clarifying the doubts of other interested users and offering them added value.

7. What images to use?

Images are essential when you don’t want to write long texts. Images will help you as a good title or subtitle to create a direct impact among users.

This way, you can convey the message with fewer words and create exciting content differently.

Make sure you use relevant images and use them to represent what you want to convey or explain graphically.

8. Videos can be better than images

What if what you want to say can’t be graphically represented in an image? Videos positively affect users. Creating videos is always an excellent option to offer more details.

Copywriting techniques can include videos that allow you to personalize your strategy. In addition, it is vital to share them in all digital spaces where your brand is found.

9. Avoid any difficulty

Be clear about what you write, and avoid texts that are difficult to understand. If you need to give explanations for the user to understand something, try to be brief.

In addition, any action you want the user to take should be explained clearly for better feedback.

10. Consider the comments users make

Listening to your users is essential to create interesting texts and verifying what users say about your brand, what they point to, what you can improve, or what they don’t like. Everything is necessary to improve your content progressively.

Remember that most people who see your content can be at any stage of the conversion funnel. Unless they are in the last phase, many of them will have comments to make.

Bonus – How do I effectively apply this technique?

The first step is to collect the specific comments your audience makes. You can send out surveys or use tools to promote active brand listening.

Once you have obtained the comments, you can offer direct or indirect solutions and answer the questions, thus avoiding lingering doubts.

Moreover, list the solutions in a clear structure and a question-and-answer format.


As you can see, copywriting techniques are valuable tools for creating persuasive and attractive content in the United States that connects with the target audience and generates a specific action, such as a purchase or a subscription. These techniques include using clear and concise language, identifying key selling points, and creating a coherent and compelling structure. By using these techniques appropriately, you will achieve a more significant audience impact and improve the results of your digital marketing campaigns in the United States.

If you need a copy loaded with copywriting techniques that will blow up the interaction thermometer of your brand, send us a message, and UX Infinix will contact you as soon as possible.

Ready to apply these techniques to your writing?

Frequently Asked Questions

1. What are the 6 basic copywriting skills?

These skills are:

  • Research skills.
  • Keeping informed.
  • Adaptability.
  • Understanding of the audience.
  • Understanding search engine optimization (SEO).
  • Engaging the reader.
  • Final thoughts.

2. What are the 4 Ps of copywriting?

The structure of the 4 Ps is composed of promise, image, proof, and push. These elements are vital to driving user action.

3. What is the AIDA technique in copywriting?

AIDA is a copywriting technique for Attention, Interest, Desire, and Action. It is a formula used to create persuasive and compelling marketing messages that can help companies attract and convert potential customers.

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