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Steps to create SEO content

7 Best Steps to Create SEO Content in Digital Marketing

Good SEO content is essential for any company that wants its products or services to rank online. In addition, search engines, such as Google, follow criteria to position the content of websites for specific keywords.

Even if your content is of high quality, no one will read it if it does not appear in Google searches. So, when writing, you must keep in mind the reader and the search engines so that your copy is SEO-friendly.

Ready to learn how to write SEO content? Here we go!

What is SEO content?

SEO content is the process of writing copy to rank it in search engines. To achieve this, you must focus on three aspects:

  • Knowing the users’ search intent to know what keywords they type in and what information they want to find.
  • Create the best possible response to the user’s query.
  • Make your copy easy to read and understand.

In addition to this, it is also essential to understand the basic elements of SEO, such as metatags, image alternative text, and outbound and internal links, among others.

Why is SEO content important?

SEO content is essential because once you rank for the keywords your audience searches, you will get accessible, recurring, and highly relevant traffic to your website. In addition, organic traffic remains one of the most crucial marketing channels a company can invest in.

Likewise, it is estimated that Google performs 3.5 billion searches per day. It means that your customers are using Google to find what they need, so if your business appears outside the search engines, it simply doesn’t exist in the online world.

How do you get that coveted organic ranking on the first page of the search engine? Read on to find out.

Steps to Writing SEO Content

At UX Infinix, we create SEO content daily for our clients to improve their Google rankings, and we want to share with you a couple of tricks for you to apply to your texts and improve your search engine rankings in the United States.

1. Choose a topic that appeals to people

The first step in creating good SEO content is to remember that it’s not just about achieving a place among the top search engine positions but that the content must attract attention.

SEO content must consider what people want and want to read. So, you must ask yourself, what interests your audience? What can you write that is unique? In this process, it will be essential to use all your information about your audience to create attractive texts that respond to their interests.

2. Conduct keyword research

Before you start writing, it is essential to know the words and expressions that people research the most in your region because a fundamental part of content creation is the research of long-tail and short-tail keywords.

This way, you will have a valuable tool at hand, with which you will measure users’ search intent on each keyword to integrate them into your content so that it is search engine friendly.

3. Make good use of keywords

Knowing the best keywords is not enough; they must be incorporated into the structure of the copy —in the H1 and H2— so that they appear in the titles and subtitles, and throughout the content in a natural way, without appearing at any time that they were placed there to meet the percentages required by Google.

Therefore, although it is good to determine, from the beginning, how many times you should use a specific keyword in your copy when writing the content, you should tactfully maintain good readability, integrating the chosen words and expressions so that their use seems casual.

You can use variations of the keywords, avoiding repetitions and expanding the keywords for which your content will be positioned.

4. Make edits to your content

Editing your content is essential to ensure its quality. Rather than looking at the warnings often presented by text tools, the authors of this type of content must read the text in detail after its creation, ensuring that it has no spelling, grammatical or syntax errors.

A careful look at the construction of the copy can help to understand if the text is attractive, engaging, and understandable from the reader’s perspective. Then, a second reading and careful proofreading will ensure its quality.

5. Create content regularly

No matter how good your SEO content creation strategies are, good copy positioning depends on more than just one or two well-written, error-free articles with the best keywords and content marketing techniques.

If you want good results, you must regularly publish new content to stimulate reader interest in your blog or website and keep your company’s pages at the top of Google‘s rankings.

The frequency with which you publish content is so crucial that it is better to write one article per week for three months than twelve articles in just a few days because by publishing content, you signal to Google that your page is active.

6. Check your website statistics

An essential step towards the effectiveness of SEO content occurs after its publication. You should review your website statistics to understand the reach of your posts and how your website has evolved since you started your content marketing campaign.

Through analytics, you will know the number of impressions and traffic to your website, which audience reads your publications, from which country and region the visits come, in which keywords your website is positioned, which publications are better positioned, which devices your target audience uses to visit your page, among other data that will allow you to improve the strategy of your campaign.

I recommend linking your website with Google Analytics and Google Search Console; both tools are free and will provide you with all the data I mentioned above and much more.

7. Hire a digital marketing agency

SEO content creation requires a lot of time, and a well-designed strategy involves several areas of marketing, such as SEO and Copywriting, and to a lesser extent, graphic design, and web design. So, advice from professionals in content marketing will ensure that you achieve the proposed goal and gain a place on the first page of Google.

At UX Infinix, we have a team of digital marketing experts that will help you create a tailored content marketing strategy in the United States, so that your company improves its SEO score and has a presence in the keywords used by your audience.

So don’t hesitate to contact us. It’s free!


As you may have noticed, creating SEO-optimized content, whether a web page, an article, or a complete website, will allow you to reach your target audience and improve your brand authority online. So, this is a powerful digital marketing tool with which we can reach our target audience and turn them into part of our community to make them ambassadors of our brand.

So, apply the steps I mentioned and be patient; good results take time to achieve, as search engines like Google take the time to evaluate your website. Once they detect that you provide quality content recurrently, they upload your content to the first page of searches in the United States.

What are you waiting for to rank on the first page of Google? Start creating SEO content now!

Frequently Asked Questions

What is SEO (with examples)?

SEO (Search Engine Optimization) is optimizing a website to improve its visibility and ranking in search engines like Google. SEO techniques include:

  • Using relevant keywords.
  • Meta tag optimization.
  • Internal and external link building.
  • Improving site loading speed.

How to write SEO content?

To write SEO content, you should:

  • Do keyword research.
  • Write an attractive title that includes the main keyword.
  • Include keywords in subtitles and body text in a natural way.
  • Optimize the meta description and URL using the main keyword.
  • Provide valuable, informative, and quality content for readers.
  • Use internal and external links related to the topic.

What types of SEO content are there?

Types of SEO content include:

  • Articles & blog posts.
  • Optimized landing pages.
  • Infographics and visual content.
  • Videos with optimized descriptions and tags.
  • Social media posts with links to optimized content.
  • Detailed lists and guides.
  • Case studies and testimonials.

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