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storytelling in your digital marketing strategy

The importance of stunning storytelling in your digital marketing strategy

Incorporating storytelling into our communication strategy is vital if you want to increase the value of your brand and stand out from competitors in your niche that sell a similar product.

Know the most used technique to communicate successfully and impact your audience. Storytelling has become fashionable recently and arouses curiosity and interest in knowing what this technique is about. However, it is old; it has become the rage when communicating messages through social networks, institutional text, or a simple public dissertation.

So, read on to discover the importance of storytelling in digital marketing and how you can use it to increase the value of your brand.

What is storytelling?

Storytelling is a digital marketing resource that allows brands to communicate a message to their target audience by combining facts and storytelling. In other words, they tell a story, whether real or fictional, to convey the key elements of a brand’s core message and values.

Storytelling has been used in conventional marketing and other areas, such as education. Nowadays, with the number of channels available in digital marketing (social networks, content marketing, etc.), “stories” are becoming more popular than ever! Why? By elaborating a coherent narrative that fuses facts and emotions with the values of your brand, you will achieve the identification of your audience. Through a well-told story, the message of your brand or product will have a more significant impact and meaning.

What is the storytelling’s objective?

The objective is clear: to connect emotionally with others through a story. It is the ideal way for the public to grasp a message that you want to give them since they easily identify with a life story similar to their own or that represents an act of overcoming, that has a challenge or challenge, and that has perseverance, but that is well told.

So, storytelling works on two levels:

  • Rational, which targets people’s logical processes.
  • Instinctive, which encompasses the emotional side of the human being.

Who uses storytelling?

All of us are made up of our own and other people’s stories, and we tell them every day to captivate, persuade, or convince acquaintances and strangers. In recent years and at present, marketing, and advertising have used storytelling the most to connect their users with the message they want to convey, regardless of the format used.

Uses of storytelling

Nowadays, when communication is mostly online, the technique adapts perfectly to the medium, demonstrating that you can also appeal to the emotional side of people who will be potential customers through the Internet. Once you understand its objectives and usefulness, you can begin to glimpse the steps to developing good storytelling.

Why is it essential to include storytelling in your digital marketing strategy?

Some of the reasons why storytelling is relevant for businesses are the following:

Storytelling allows you to develop a deeper connection with your audience.

Storytelling is a human activity capable of bringing people together and fostering stronger and deeper connections. Since prehistoric times, storytelling has been a means of communicating, educating, sharing, and connecting people.

For example, anyone who thinks the Adidas spot referred to above only moves and motivates senior citizens, like Karl, has minimal criteria. Undoubtedly, the piece’s content reaches people of any age.

Communicate the brand’s values in a didactic and creative way.

Storytelling is a powerful tool to communicate brand values in a didactic and creative way. Through captivating narratives, brands can engage their audience in stories that exemplify their core values. These stories can emotionally convey essential messages, facilitating a deeper connection with consumers.

By using elements such as memorable characters, conflict, and resolution, brands can generate a lasting impact on consumers’ minds, helping them understand and appreciate the brand’s values. Storytelling thus becomes an essential tool for building a solid and authentic brand identity in the United States.

Storytelling is a valuable learning resource.

Indeed, storytelling allows marketers to learn more about the context in which we live. It also helps us know more about the brands we serve and the consumers we target. From this perspective, storytelling is a resource that makes understanding what is happening in the market easier. And what this means for the consumer, society, and the brand.

At UX InfiniX, we offer effective content marketing services with a permanent focus on results. Please get in touch with us if you want to implement storytelling in your marketing strategy in the United States.

Advantages of storytelling in digital marketing strategies

Now, let’s briefly list five concrete advantages that storytelling can bring to your digital marketing strategy:

Advantages of storytelling in digital marketing

Stories create memories

Just as we learned values and behaviors through children’s fables and morals, which we always remember, a well-told story related to your brand will create the memories you want to bring to your audience. Narratives activate the senses and help people see and feel your content, helping to create a broad and concrete memory of your brand.

Good stories are natural motivators

Many speakers begin their speeches by telling an anecdote, often very personal and emotionally charged. From the beginning, these speakers seek to motivate us with short stories about emotion, action, or exchange. Based on this, you can establish what your audience wants to do when they see and hear the story that will shape your message. Humor, for example, motivates an action.

Storytelling builds relationships

The purpose of digital marketing is to drive sales and build a strong relationship with your target audience. Those who feel connected to your brand are likely to buy again and share your message on social media. To create stories that your audience can identify with, it is necessary to have a detailed description of each of the people who make them up.

Storytelling content is exciting, regardless of the business model.

Of course, some business areas lend themselves more easily to creating messages through storytelling. But, in general, there will always be a way to create stories to drive marketing in more complex sectors.

Storytelling can rethink concepts already in use

It would help if you recognized that one of the most frequent challenges marketers face is developing new ideas. In this case, storytelling is the best option to approach already-used concepts in a totally different way. An attractive and well-thought-out story can add a strong layer of originality to an idea that has already been exploited.

How to tell a good story?

Here’s how you can create good storytelling:

Build a good message

Storytelling is divided into two parts: the story, the message to be conveyed, and how that message is presented. The correct synergy between these two factors will ensure the success of what is being communicated. The first step is to think about the idea to express and how to get the message across to the receiver quickly. If there is no clear concept to transmit, there will be no correct use of technique that will reach. As a first task, we advise you to think clearly about what content you want to communicate.

Remember that billions of texts, videos, and conferences over the Internet with impressive stories excite or surprise the audience for a few moments. Therefore, it is more relevant than ever to ensure that the concepts are well communicated and that they impact so that they can continue to be remembered.

Thinking about the environment

Events need a physical space in which to be placed in order to continue being described. When the protagonists and scenarios are clearly placed, the imagination and mental translation are easier for the listener or viewer of the narrative in question.

Identify the characters

To build a story, the protagonist or group of people who embody the story to be told must be identified. The character experiences the facts and undergoes a transformation that leads to the transmission of the message. They must overcome the conflict that crosses them to reach the final concept.

Raising a conflict

The problem and its subsequent solution with learning. Conflict is the main factor that causes interest in the audience, who will slowly become interested in the audience according to the different values and cultural competencies until they want to know about its resolution. It is a challenge posed to the character, indirectly transferred to the audience. If it is simple, it does not cause great interest. On the other hand, the conflict must be elaborate and complex, to the point of demanding the transformation of the character to be overcome.

7 rules of storytelling

In addition to putting into practice the concepts that make storytelling, there are 7 essential rules to keep in mind when creating it:

1.  Introspection

It will be ideal to do a good job of self-knowledge to discover which stories you or your brand have inside. This task requires commitment and sincerity about your characteristics in order to get to know yourself and be able to explain it to others.

2.  Authenticity

One of the most famous pieces of advice is to rely on past events to be congruent. To do this, it is important to remember specific images and well-detailed and vigorous moments of the journey. It is strictly forbidden to lie or distort stories in storytelling. If we tell false or other people’s stories, the paradox of what we say will come to light sooner or later. Brands usually use their own experiences of their creators or consumers living their bond with the brand.

3.  Empathy

Empathy for the people around you and the audience that receives your story is one element that will help you connect with the audience quickly and effectively. When narrating, let’s look for specific examples that can be even more effective if they have some anchor with the characteristics of our audience.

4.  Do not pretend

Be as authentic as possible. Do not pretend or exaggerate our virtues. In an oral presentation, whether in person or by video call, the concepts of public speaking should be taken into account since the human body itself communicates with expressions and gestures. Even the silences or rhythms of speech show the transparency of the story.

5.  Emphasizing

Beyond what is told in the storytelling narrative, emphasis must be used in words, images, and energies. The objective is that the values or ideas to be transmitted reach the audience so that they grasp the concept and associate it. It is recommended not to be arrogant or bombastic but to find a suitable tone and the most appropriate metaphors or images that best define the message you want to convey. Consequently, find the heroic in the commonplace.

6.  Personalize

Every story must describe someone. It must be clear who the protagonist of the events we tell is. It is necessary to personalize the main actor or actress of what happens in the narrative. Experts point out that being humble and speaking in a personal way is extremely effective and pleasing to the audience.

7.  Simplify

The simpler and shorter, the better. The primary concept you want to convey is the ultimate goal. It does not help the cause to lengthen the stories or embellish them with unnecessary specifics. To simplify in a few words is to learn to tell stories effectively and authentically. The messages to be presented may be complex, but the stories should not be: they must have a meaning, which can be glimpsed during their beginning, development, and end. Storytelling is successful precisely because of its simplicity and focus on facts to communicate complex messages effectively.

Conclusion

As you will see, storytelling is much more than just telling stories. It is a communication technique with specific characteristics that seek to be as effective as possible in conveying a message to a person. Communication channels have changed over the centuries, but this technique continues to be used and perfected. After all, we are full of stories, and within them, there are messages.

With these elements and rules, you can start transmitting the stories you want to reach your audience in the best way. If you want to learn more about this effective communication technique, contact us, and we will tell you how to create good storytelling for your company.

Frequently Asked Questions

1.  What is storytelling and examples?

Storytelling is the art of persuasive and emotional storytelling to convey a message or concept. Examples include commercials that tell the transformation of a character or testimonials that connect with the audience on an emotional level.

2.  What is storytelling, and what is it for?

Storytelling is a powerful tool for communicating effectively, establishing emotional connections, and transmitting values. It can captivate the audience, create empathy, transmit information in a memorable way, and strengthen the identity of a brand or message.

3.  How is storytelling developed?

To elaborate on compelling storytelling, the objective and main message must be identified, the audience must be known, and the story must be adapted to their interests. A narrative structure with characters, conflicts, and resolutions is used, appealing to emotions and using a tone consistent with the story to be told. Visual and verbal elements are selected to support the story, aiming to generate a lasting impact on the audience’s mind.

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